We wanted to capitalize on iPhone’s market growth by creating an app that allows prospective MBA students to see the rankings and compare schools easily to help them choose the school to apply to.
This app was based on Which MBA? school ranking and reviews that The Economist publishes every year. This was the first iOS app ever published by The Economist, so I adopted the styles from the Print edition and created a style guide that the developer used to skin the app.
UX and UI design